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What do you get when you combine a 6’5” power forward who has crazy ball handling skills, with 25 years of marketing experience and a passion for advertising? Darren Smith, ladies and gents. As SVP, Darren brings a vast knowledge of multi-media and advertising to the table. He also runs the day-to-day operations of Radio PA, a statewide news network and another division of TFM. Before his days as a marketing rock star, he worked his way through college as a juggler and a street mime. And if you knew Darren, that wouldn’t surprise you. He’s an extraordinary leader and a stealthy comedian, that one.
Junior Art Director
Tommy is a web design, photoshop, illustrator and vector art ninja. And we’re not just saying that because he’s Asian. Tommy learned his unsurpassed attention to design detail during his studies at the Philadelphia Art Institute. His passion for perfection transcends into fashion as Tommy can typically be found with coordinating pocket squares and shoelaces. He’s also a fitness junkie and spends much of his free time in the gym and teaching hip hop dance classes. Did we mention he’s Asian?
If you want to put your best foot forward, and look amazing while doing it, Taylor is your girl. She’s more than a marketing consultant…she’s more of a marketing stylist, helping clients choose the right ensemble of marketing strategies and tactics. Taylor is also an integral part of our new business team and focuses her efforts on food & beverage, tourism, sports, fashion and issue-focused clients. Outside of the TFM walls, she’s an avid shopper, culinarian and mother to her puppy, Romeo.
Director of Brand Integration & Strategic Partnerships
Sometimes referred to as the “Queen of Hershey”, Marcia might seem as sweet as pie on the outside, but she’s a bulldog businesswoman on the inside. She works diligently to get her clients’ brand in front of the right audience. She knows just about everyone there is to know in this town and beyond, which allows her to prepare strategic programs for clients that are far-reaching and unique. Her 20 years of experience are quite diverse as she got her start in the business on music row in Nashville. Her original dream of being the first African American country pop star may be on the back burner, but that doesn’t prevent her from belting out tunes in the office from time-to-time.
Jen started at TFM as an intern in the summer of 2013. We finally convinced her to come on full time as TFM’s Project Assistant. Jen will be providing support for TFM’s account managers and will be helping to manage the day-to-day workflow at the agency. Jen’s famous for her attention to detail and ability to completely own an excel spreadsheet. Her obsessions include cats, Target, lip gloss, and cupcakes. When wearing heels, Jen is the tallest person at the agency!
The only thing that Frank loves more than advertising is a cold pint of Guinness. And maybe his wife and kids. And his dog, Katie Bear. Frank is the quintessential advertising veteran, getting his start in print, then migrating into production and now creative. As CD, Frank manages TFM’s creative department and is the “creative genius” (we’d never call him a genius to his face) behind all things design and creative. He’s been around the ad agency block, working with numerous global and Fortune 500 brands, but we are happy he’s found his home here at TFM.
With more than 30 years of broadcast and creative experience, Craig is TFM’s radio and production go-to. He manages everything from project start to writing to voice over to post-production. He also pitches in to assist with production trafficking and project management. Craig is a former disc jockey, which is incredibly ironic as Craig is the quietest of the bunch. Unless you try to interrupt his Penn State football watching on Saturdays! He also enjoys golf, golf and more golf.
Paula manages the day-to-day planning, placement and monitoring of our work. In other words, she makes sure our clients’ target audiences see everything we produce. And with more than 25 years of advertising and media experience, Paula has created dynamic media strategies for a variety of clients including non-profits, state organizations, hospitals, banks, insurance providers and food manufacturers. Paula takes being outside the office literally, where she can be found gardening, biking and cross-country skiing. She’s also been known to never turn down a cocktail, especially one made with whiskey.
Diane is the newest addition to our new business team. Her go-getter mentality, coupled with her 25 years of advertising experience, made her the perfect complement to the TFM family. When she’s not creating proposals or seeking new clients, she’s helping to manage current clients and projects. Diane is affectionately known around the office as Danica due to her driving “skills”. She also wins the “most organized” award.
Bono is a sweet, loveable Cavachon that can brighten anyone’s day with a wag of his tail. Though he spends most of his time sleeping, we plan to keep him on payroll.
Director of Communications & Planning
Don’t worry, we won’t make you pronounce her last name. As DOC, Danielle spends her time shepherding clients’ brands and messages and parlaying their stories into media placements. She’s spent the last almost-decade cultivating relationships with journalists globally, nationally and locally. Danielle is a “people person” and can strike up a conversation with just about anyone – something that certainly comes in handy when working with the media. She also dabbles in social media and copywriting. Heck, she even wrote these bios. In her spare time, well…she doesn’t have any of that because she has a nine-month-old baby named Roman. But when she finds a moment, she spends it volunteering, rooting for Philadelphia sports teams (poor girl), anglophiling, and reading.
We found Christie on the side of the road with a sign that read “Will work for cheese fries.” We decided to take her up on that. Her diverse knowledge and management skills ensure traffic schedules, billing and contract fulfillment stay on deadline. The majority of her career has been working in professional hockey. She’s still married to the sport – as well as a former Philadelphia Flyer. That’s pretty much the coolest thing ever. And, like any other native Philadelphian, she is picky about cheesesteaks and soft pretzels.
Chris got her start in the “business” as an award-winning radio personality in the early ‘90s. Throughout her career, she migrated from radio to the agency side and has finally landed with TFM as the newest of new business directors. Chris’ sales experience, charming personality, and countless connections make her perfectly suited for the gig. At TFM, she will be responsible for new business cultivation, account management, and branding/strategy for existing clients. She is also our resident comedienne. Chris resides in “The Sweetest Place on Earth” (Hershey) with her husband and two children and enjoys yoga, traveling, attending her kids’ sporting events, and entertaining. Additionally, Chris serves on multiple boards and coordinates community events.
Earl has quickly stolen the hearts of the TFM’ers. Earl joined the TFM team in September in preparation of Squirrel Awareness Month. Earl likes to play dress up, drink coffee and boss around the intern.
We are a full-service advertising agency located in Pennsylvania’s capital (affectionately known as HBG). We are a group of individuals who are obsessively committed to serving our clients. We over-deliver. We pay attention to details. We win awards. We protect our clients’ brands. We stay organized. We create beautiful, compelling ads. We get people talking. We have fun. We adjust according to what’s happening in the world, in the economy, and in our community. It’s been said before, but we are small and mighty.
However, we are also growing.
Our core competencies include: Advertising, branding, strategy/plan development, creative & design, media buying & placement, public relations, and social media.
A few words that have been used (by real people) to describe our creative: witty, compelling, thought-provoking, on-message, strategic, brilliant (our fave), pretty, moving, badass (close second).
Our creative is intended to do just that – create. Create a connection, an experience, an emotion. Our capabilities range from graphic design to photography to TV to radio to web and everything in between.
It’s that conversation that occurs before anything else. It’s the foundation upon which EVERYTHING is built. It’s the most important and crucial component of any good advertising campaign. It’s the thing that allows us to create “stuff” that actually resonates with consumers and doesn’t make them change the channel, hit “skip” or roll their eyes. We LOVE this stuff.
These folks will be your new best friends. The ones you call when you need something…anything…and you can rest assured that they will answer the call. They work tirelessly to make sure everything goes swimmingly while you are a TFM client. They are the “point people”, if you will, and the ones who will get to know your brand almost as well as you do.
At TFM, our PR department integrates seamlessly with our other departments ensuring the most cohesive, robust and strategic campaign possible. We believe that your brand and your message is paramount and should be consistent across all platforms. Public Relations acts as that extra push to make sure that your message is seen by the right audience at the right time. We are here to allow you to focus on what you do best – we just make sure the right people know about it.
We leverage decades of experience, relationships and negotiating skills on your behalf. We know who to talk to, and how to talk to them, to make sure you are getting the best buy at the best rate. Creating beautiful ads is only half of the task. Through media buying and placement, we are strategic and purposeful in finishing the job.
Send us an e-mail and we will get back to you in 24 hours.