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How do you garner attention for a brand during the Academy of Country Music Awards when you’re competing with star power and an over-the-top awards show?
Create a prominent and integrated platform that blends artist partnerships and a new product launch with brand integration and celebrity seeding.
And that’s exactly what we did for Crown Royal. To pull it all off in a compelling and attention-getting manner, we worked with the Academy of Country Music Awards as the basis for our platform, but still focused on the association with the ACMs.
Martin’s Potato Bread is a local, regional and national favorite that offers up a unique mix of products, including their potato breads and salty snacks like potato chips and popcorn.
