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Meet the talented team at Top Flight Media.
Riddle me this Batman, what do you get when you combine a 6’5” power forward who has crazy ball handling skills, with 25 years of marketing experience and a passion for advertising? Well, Darren Smith, that’s what. As SVP of Top Flight, Darren brings a vast knowledge of multi-media and advertising. Holy branding Boy Wonder! Darren also runs the day-to-day operations of Radio PA, a statewide news network and another division of TFM. Before his days as a marketing rockstar, he worked his way through college as a juggler and a street mime. Believe it or not.
Contact Darren
717.910.2933
TFM Solution: The Pennsylvania Lottery came to us with a task that was two-fold. First and foremost, they were looking to increase statewide Powerball ticket sales. More specifically, based on research, the lottery wanted to target a specific demographic – males aged 18 and older who are traveling or commuting. Research showed they were most likely to act or purchase tickets.
