The Buzz – What’s up in the ad industry

The ad industry is an interesting place to be and an even more interesting place to stay. Catch up on the latest news and trends in advertising right here. We’re not afraid of a little dirt.

Mobile Ads are the Next Gold Rush?

Mobile advertising is just in the beginning stages, even after years of availability across smart phones. From Google to Apple there are platforms based entirely around mobile-only advertising and ads have experienced a dramatic increase over the years. Including all of the current ads being placed there is still projected room for growth in mobile. In 2011, mobile topped $1.2 billion and the expectation is that growth will continue. What are you doing to encourage growth in the latest version of the gold rush for advertising?

Location Based Technology Set For Growth

If you’re already a little paranoid about secret government agencies and shady companies tracking your every move online, you’re not going to like the next wave of technology. Companies are already pushing to track your usage and show you ads based on where you’re standing right now – with your phone. Sounds like a new trend to us.